Business transformation is redefining the function and purpose of B2B marketing communications. Once tightly defined, discrete...

With 20+-years in B2B PR, earned media is ingrained into my psyche. As such, it’s nice to see an increasing number of articles on...

B2B communications is a fascinating discipline. I really believe there’s no such thing as an inconsequential business. Every business...

A Boomer What? I get odd looks when I toss out the term “Boomer Savant;” probably because the word savant is often interpreted narrowly,...